Why I'm Building This
I'm Ashan Veymont. 24 years old. Building from Sri Lanka. And I'm taking an unconventional path to solving one of B2B's most expensive problems.
Most founders in ad tech come from engineering backgrounds at Google or Facebook. I came from psychology and sales. I was a chess prodigy who became obsessed with understanding how people make decisions — what moves them, what persuades them, what makes them act.
That curiosity led me into sales and consulting, where I worked with companies spending millions on advertising. And I kept seeing the same pattern: brilliant marketing teams, sophisticated strategies, massive budgets — and 30-40% of it disappearing into thin air.
The problem wasn't that companies needed better ads. They needed a defense system. A way to stop the hemorrhaging before optimizing for growth.
But I wasn't a traditional developer. So I taught myself. I'm currently studying Computer Science through Harvard's CS50 while building Adwaste AI. I'm learning algorithms, data structures, and system design — not just to code, but to understand what I'm building at a fundamental level.
This combination — psychology + computer science + AI tooling — is my unfair advantage. I understand buyer behavior deeply enough to know where ad waste hides, and I'm building the technical skills to detect and prevent it at scale.
I grew up in a home marked by domestic abuse and silence. For 22 years, I watched the cost of not speaking up, of not having systems to protect the vulnerable. That experience taught me something crucial: the most important work isn't just creating growth — it's creating defense. Protecting what matters before it's lost.
That's why Adwaste AI exists. Not to help companies spend more on ads, but to help them protect what they're already spending.